for Creative minded people

I'm Isabelle Cuisset, founder of isaWabi, bespoke web design and development.
I help creative entrepreneurs, consultants, artists who want their website to drive their business successfully and express their unique personality, vision and values with a soulful simplicity.
I design and build bespoke websites that are functional, elegant, clearly organised and easy to maintain.
I provide ongoing personalised support, guide you on structuring your content with clarity and organising your business ideas, artworks and creative assets.


100% custom design and development

on page seo

fully responsive website

1:1 website project coaching


web design

I create all static design material using Figma, including style tiles and wireframes.
I design every website fully bespoke without any pre-made template to adapt to your exact vision and needs.
I start to build your dynamic site draft after we validate the initial design directions together for you to be able to approve complete responsive design, including transitions and animations.

web development

I fully design and build every website without any subcontracting.
I use mainly Webflow as development and hosting platform for informative websites and Shopify with complete bespoke themes development for e-commerce.
Overseeing both design and development enables me to answer all your technical queries directly.
I define and propose the best solutions to your needs, including performant CMS  solutions, specific animations or including an e-commerce section in your website.

seo and content strategy

I will guide you on every step of the project to build an efficient content strategy and make the most efficient and impactful choices to express your business goals and vision.  
I create every website with optimized on-page SEO, and I can also build multilingual solutions following best SEO practices to make sure your website ranks well in every country.

"Pare down to the essence, but don't remove the poetry."
Leonard Koren


STEP 1 :
Project Scope

We will set an initial zoom call to discuss your objectives for your website.
We frame your overall brand identity, values and goals.
We discuss the number of pages that we will include in your website and any particular function required : contact form, membership, online courses, webinars, or online store.
We discuss the best hosting solution for your project,  comparing Webflow versus Shopify, WordPress or Squarespace.

Step 2 :

Based on our initial discussion, I will send you a detailed project proposal document that includes everything you will receive as part of your website project: price, timeline, the number of pages, specific branding components to be included like a logo or colour palette.
Each bespoke website include full on-page SEO.

Step 3 :
Content Planning

We will define all strategic elements for your website content: competition inspiration and analysis, content strategy for text, illustrations and pictures, list of existing or newly required branding components and guidelines.
I will advise you on where to buy your domain and choose your business email platform. I guide you on solutions to analytics and legal policy for your website.

Step 4 :
Website Design

You will validate your future design's look and feel, starting with style tiles, before moving on to complete page mockups and live prototypes.
I use Figma to design all initial mock-ups.
I design each project bespoke and tailored to your needs.
Each validation phase will be accompanied by a 1:1 Zoom meeting to ensure the best communication flow.

Step 5 :
Website Development

I will build your bespoke website on Webflow or Shopify, depending on your functional needs, providing you with some reliable and fast content management and e-commerce solutions, that are easy to maintain and update.
I’m a fully qualified front-end developer using best coding practices in HTML5, CSS/JSS and modern JavaScript, including modern animation libraries such as GSAP.
I will answer all your technical queries in simple language as part of the design process.

Step 6 :
Project Delivery

Final validation happens after the technical performance and SEO testing.
Hand-over will include dedicated training and 1:1 support calls.
As one of my clients, you will then access priority status and preferential rates for all updates or enhancements that you wish to bring to your website in the future.


Project for a plastician artist

Website design and development for Laurent Nicolas, a French plastician artist and designer.
The content, inspired by the original portfolio,  presents his work and includes a  research page that reflects his inspiration process, playing with sounds and empty spaces.


Project for a figurative artist

I worked for the artist RHED, aka Rocco Ritchie.
I designed and built his first website under MAISON RHED, with a minimalist feel, emphasizing the artworks and building a content management database for all archive.

www.maisonrhed.comRHED website screenshot

Project for a creative hair salon

This is an example of a simple one page website featuring SANO Hair Salon in London, promoting their team and values, as well as linking to their external existing booking platform.

www.sanohair.comSano hair salon opengraph


My name is Isabelle Cuisset, and I’m the founder of isaWabi.
I have an eye for design and a passion for creativity, as well as systems and technologies.
I have worked for over 20 years in fashion for major luxury brands, such as Burberry, Loewe and Prada. I have collaborated with numerous talented designers and artists to create beautiful products.

Digital strategy has become an essential component of the fashion industry over the past years and I became more and more engaged with the digital world while working on exceptional luxury products.
As part of my exciting journey, I graduated from a ten months Web development Bootcamp program with Practicum USA.
I have also learned the best industry practices in UI/UX design.
Driven by my passion, I finally launched my own web design and development business. I love every aspect of it.

isaWabi mission is to help inspiring and creative minded people express their unique vision and values by providing them with an elegant and performant bespoke website solution. I like my website designs to convey a feel of soulful minimalism, freely inspired by Wabi-sabi Japanese wisdom.

Portrait Isabelle Cuisset
"Isabelle proposed smart technical solutions and elegant layouts at every step of the way, but she also helped me clarify my offer and articulate it on different pages. From the get-go, she has been knowledgeable, open to explain and discuss, quick at coming back to me with ideas."
Oriana Cirocco
"Isabelle created for me my dream website. The dedication, professionalism and patience she put into the project was far beyond what I could have imagined and hoped for."
Laurent Nicolas
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