Bespoke Web Design and Development
Tailored for Artists and Curators
I specialise in helping artists and curators by crafting bespoke websites that align with their vision, reflect their individuality, and serve as powerful platforms for their work.
Using thoughtful design, technical expertise, and a collaborative approach, I create an online presence that expresses your unique vision with clarity and sophistication.
A bespoke website is more than just a digital showcase: it’s a practical tool to support and manage your practice, evolve with your needs, and help you communicate with your audience.
It’s like finding the perfect frame for your art, it is tailored to enhance and elevate its impact.
About
I am Isabelle Cuisset, founder of isaWabi., and Creative Web Developer.
For over two decades, I worked with luxury fashion brands like Burberry, Loewe, and Prada, honing my eye for detail, aesthetics, and storytelling.
In 2021, I completed a ten-month Web Development Bootcamp at TripleTen and launched isaWabi to bring thoughtful, bespoke websites to the art world.
Why I love working with artists and curators
Artists and curators share my deep appreciation for aesthetics, creativity, and thoughtful design - values at the heart of my work. Collaborating with them is always inspiring, and together we co-create websites that feel as unique and impactful as their art.
isaWabi Philosophy
At isaWabi , my goal is to combine impeccable taste with technical expertise to create bespoke websites that inspire and perform.
Inspired by the Japanese philosophy of Wabi-Sabi, I create websites that celebrate simplicity, authenticity, and individuality - timeless digital spaces that truly reflect each artist’s vision. Every project I take on is crafted with care, precision, and a deep understanding of the unique needs of artists and curators.

Services
01.
Web Design
Each website is uniquely crafted to reflect your identity. I don’t use templates; every design is thoughtfully created to align with your creative vision and artistic expression.
After finalising the design concepts in Figma, I develop a preliminary version of your website on Webflow. This includes interactive, live prototypes that let you experience the design across all devices - desktop, tablet, and mobile. You’ll be able to review and approve a fully responsive design, complete with seamless transitions and subtle animations.
02.
Web Development
I personally handle all aspects of website development, without involving third parties or subcontractors.
Each project is built and hosted on Webflow, a secure platform with a user-friendly interface for managing your content with ease.
Your website will be optimised for on-page SEO, ensuring you reach the right audience, and can include scalable features like a Content Management System (CMS) for effortless updates or Shopify integration for e-commerce.
03.
Bespoke Tools
Your website can be more than a showcase: it can work as a practical tool to support your practice.
I can create bespoke features that let you share private pages with galleries or buyers, including selected works and pricing details. You can also organise artworks for exhibitions with ease and streamline submissions for art open calls or residencies.
These tools seamlessly integrate into your website, providing elegant, practical solutions to make your processes - and your life - easier.
Projects

RHED
Website design and development for the artist RHED, aka Rocco Ritchie.

ALXNDR
Creative Web Development for Alexander Huber, Ceramic Artist in London.

MATHILDE HEU
Bespoke Website project for Mathilde Heu, Illustrator and Multidisciplinary artist.

LAURENT NICOLAS
Website project for Laurent Nicolas, a French ceramic artist and designer in Paris.

EMILY STAPLETON-JEFFERIS
Bespoke Website for Emily Stapleton-Jefferis, Ceramic and Multidisciplinary artist.

JACK ALEXANDROFF
Website project for Jack Alexandroff, a freelance animator and film producer

CYD.DESIGN
Website project for Claire Noble, multidisciplinary artist specialising in bespoke mural designs.

AMANDA LAWTON
Bespoke Website project including an online store for Amanda Lawton, multimedia artist.

HANIELL
Website design and development for Haniell, a UK-based musician, freelance composer and private music tutor.

ROBERT FINLAYSON HAMER
Bespoke Website for Robert Finlayson Hamer, an eclectic artist and musician in London.
Testimonials
I am so delighted with the website that Isabelle created for me. Isabelle made the process so easy for me, explaining things in a way I could understand. Working with her felt like co-creating which was a lot of fun. Isabelle’s skill and creativity brought my collection of art together in a way that felt totally congruent with my own creative expression.
Amanda, multimedia artist
Isabelle built my professional website. She was very professional and organised throughout, as well as super cooperative, enthusiastic and friendly. She organised weekly review meetings where we chatted about how the website would look and function, and did a wonderful job providing lots of great ideas for the site and incorporating my ideas. I love the site she's built, it looks great and works very well with lots of bespoke features created by Isabelle's coding.
Haniell, musician
Isabelle is very well organised and communicated very well throughout the project (contract, brief, conditions, stages of the project). In short, she is a brilliant designer. It's been an absolute pleasure to work with her. She went really went several extra miles to make my website special, playful and professional. Isabelle - thank you!