for independEnt and visionary people

I'm Isabelle Cuisset, founder of isaWabi, bespoke web design and development.
I help creative entrepreneurs, consultants, artists who want their website to drive their business successfully and express their unique personality, vision and values with a soulful simplicity.
I design and build bespoke websites on Webflow that are functional, elegant, clearly organised and easy to maintain.

I provide ongoing personalised support, guide you on structuring your content with clarity and organise your business ideas and creative assets with impact, along the website project management process.


100% custom design and development

on page seo

fully responsive website

easy website updates

clear content structure

1:1 website project coaching


web design

I create all website design material using Figma, including Style tiles and Wireframes.
I design every website fully bespoke without any pre-made template to adapt to your exact vision and needs.
I start to build your site on Webflow immediately after we validate the initial static design together for you to be able to approve complete responsive design, including transitions and animations.

web development

I fully design and build every website without any subcontracting.
Overseeing both design and development enables me to answer all your technical queries directly.
I define and propose the best solutions to your needs, whether we are talking, for instance, about performant CMS  solutions, specific animations or including an e-commerce section in your website.

seo and content strategy

I will guide you on every step of the project to build an efficient content strategy and make the most efficient and impactful choices to express your business goals and vision.  
I create every website with optimized on-page SEO, and I can also build multilingual solutions following best SEO practices to make sure your website ranks well in every country.

web solution advice

I will advise you on the best platform solution that corresponds to your needs and vision.
I use the Webflow platform to build and host most of my clients' projects.  
Webflow is a fully hosted and reliable solution offering excellent content management, full customisation and a modern editor interface that is easy to manage.
Depending on your interactivity requirements, I can also build dynamic applications on React.js/Next.js or use full-stack solutions.

"Pare down to the essence, but don't remove the poetry."
Leonard Koren


STEP 1 :
Project Scope

We will set an initial zoom call to discuss your objectives for your website.
We frame your overall brand identity, values and goals.
We discuss the number of pages that we will include in your website and any particular function required : contact form, membership, online courses, webinars, or online store.
I introduce you to Webflow platform, and we discuss whether it is the best development solution for your project,  comparing Webflow versus WordPress or Squarespace.

Step 2 :

Based on our initial discussion, I will send you a detailed project proposal document that includes everything you will receive as part of your website project: price, timeline, the number of pages, specific branding components to be included like a logo or colour palette.
Each bespoke website include full on-page SEO, marketing email and google analytics integration.
I will provide you with a personalised quote based on your project.
In term of timeline, it generally will take 3 to 6 weeks to be completed.
Once the proposal is validated, we can start working together on your future website.

Step 3 :

We will define all strategic elements for your website content: competition inspiration and analysis, content strategy for text, illustrations and pictures, list of existing or newly required branding components and guidelines.
I can also provide an elegant logo design for your business as part of the project.
I will advise you on where to buy your domain and choose your Business email platform. I prepare you for the integration with Google Analytics, guide you on solutions to legal policy requirements for your website.

Step 4 :

You will validate your future design's look and feel, starting with style tiles and a components collage, before moving on to complete page mockups and live prototypes.
I use Figma to design all initial mock-ups and validate all my projects .
I design each project bespoke and tailored to your needs.
Each validation phase will be accompanied by a 1:1 Zoom meeting to ensure best communication flow.

Step 5 :

I will build your bespoke website on Webflow, which allows a fantastic creative freedom while providing you with a reliable, fast and easy to manage content management solution.
I’m a fully qualified front-end developer using best coding practices in HTML5, CSS/JSS and modern JavaScript, including React.js, and I create and manage all custom code needed on your project.
I will answer all your technical queries in simple language as part of the design process and build technical solutions that adapt to your dreams and are easy to maintain.

Step 6 :

Final validation happens after the technical performance and SEO testing.
Hand-over will include dedicated training and 1:1 support calls.
As one of my clients, you will then access priority status and preferential rates for all updates or enhancements that you wish to bring to your website in the future.
For total peace of mind, I also propose a monthly website maintenance service, including any technical support and some update work on your website for an agreed amount of time every month.


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