about me and isawabi

Portrait Isabelle Cuisset

My name is Isabelle Cuisset, and I’m the founder of isaWabi.
I have an eye for design and a passion for creativity, as well as systems and technologies.
I have worked for over 20 years in fashion for major luxury brands, such as Burberry, Loewe and Prada. I have collaborated with numerous talented designers and artists to build beautiful products.

Digital strategy has become an essential component of the fashion industry over recent years and I became more and more engaged with the digital world while working on exceptional luxury products.
As part of my journey, I joined a ten months Web development Bootcamp program with Practicum by Yandex in 2020.
I have also learned the best industry practices in UI/UX design.
Driven by my passion, I finally launched my own web design and development business. I love every aspect of it.

isaWabi mission is to help inspiring people express their unique vision and values by providing them with an elegant, functional and easy-to-maintain bespoke website solution, that conveys a feel of soulful minimalism, freely inspired by wabi-sabi Japanese wisdom.


"Isabelle proposed smart technical solutions and elegant layouts at every step of the way, but she also helped me clarify my offer and articulate it on different pages. From the get-go, she has been knowledgeable, open to explain and discuss, quick at coming back to me with ideas."
Oriana Cirocco
"Isabelle created for me my dream web site. The dedication, professionalism and patience she put into the project was far beyond what I could have imagined and hoped for."
Laurent Nicolas
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