LUC GOIDADIN
Bespoke website for an artist and creative director
THE BRIEF
Luc Goidadin is an artist and Creative Director based in Somerset, working in London and Seoul. His figurative paintings and drawings explore the tragicomedy of human existence through distorted characters, improbable landscapes and vivid colour, balancing humour with a sense of unease.
The brief was to design and develop a bespoke artist website with a new digital identity reflecting the distinctive character of his practice. Beyond presenting his work and exhibitions, the website would encourage enquiries and provide dedicated tools for sharing and selling selected artworks to collectors and buyers.
THE DESIGN CONCEPT
An expressive serif typeface with a distinctive personality establishes a playful visual identity. Generous white space and clean, carefully considered grids provide a elegant setting for Luc's intensely colourful and often unsettling paintings.
Subtle animations on calls to action and smooth transitions bring a sense of movement and personality to the browsing experience, without distracting from the artworks themselves.
KEY FEATURES
A minimal opening loader introduces the website with a playful wink, followed by a bespoke homepage animation presenting selected recent works in an unconventional composition.
The Work section provides a comprehensive artwork archive, with individual views presenting each piece framed and unframed where available, alongside dimensions, materials and additional information. Dedicated enquiry links make it easy for visitors to get in touch about a particular work.
Dedicated exhibition pages bring together installation views and the full selection of artworks presented. This allows visitors to explore an exhibition as a whole before discovering individual pieces in greater detail.
ADDITIONAL TOOLS
Two bespoke private viewing experiences offer different ways to share and present artworks.
A Curator's Private View allows Luc to assemble and share tailored selections of artworks with curators and gallerists, including detailed information and additional storytelling where relevant.
A separate Collector's Private View brings together selected artworks for prospective collectors, connected to an online store currently accessible by private invitation, allowing direct purchases through a seamless checkout experience.
A structured content management system keeps artworks, exhibitions and private selections organised across the public website and private viewing experiences, allowing the platform to evolve alongside Luc's practice.
LIVE WEBSITE
