The project for the estate of Swiss artist moholinushk brought together website development, content management and bespoke e-commerce for limited-edition artworks.

The brief was to create a platform that would support both the presentation and sale of the work, with tools to manage edition inventory and the documentation accompanying each purchase.

A complete Webflow build carries the previous website’s visual language through its pages, artwork archive and shop. The development keeps the experience consistent as visitors move from discovering the work to considering a purchase.

A structured content management system organises the artwork information and makes ongoing updates straightforward, giving the artist control over how the archive develops.

Integrated e-commerce allows collectors to purchase limited-edition works directly through the website. The shop forms a considered extension of the artwork presentation, bringing the practical details of collecting into the same visual setting.

Custom automation supports limited-edition inventory tracking, helping the estate maintain an organised record of the editions available and sold.

Automated certificate of authenticity generation connects the documentation to the work being purchased. Together, these tools are designed to reduce repetitive administration and support the estate’s workflow as sales develop.

moholinushk.com

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